Search Engine Optimization Services in Athens & Atlanta | Peach BPO

Performance Monitoring and Monthly Reporting

Implementing an SEO strategy is not the last step in website optimization, as maintaining visibility is an ongoing effort. The digital landscape is constantly evolving. Search term traffic fluctuates, algorithms get updated, and new competitors emerge. These are just a few of the things that can change the game on a regular basis.

Peach BPO routinely refers to a suite of reporting and analysis tools to track the progress of your website over time, including work, ranking, and traffic and conversion reports. We help you stay current and grow your content through regular blogging and the addition of engaging new pages to your website.

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Off-Page Optimization

Peach BPO performs off-page optimization to build your website’s authority, trust, and credibility in the eyes of search engines, leading to increased organic traffic. We use factors outside of your website, including: citation building, guest posting, social media posting, and more. These techniques will ensure that you are reaching a wider audience and in turn, you’ll get valuable backlinks to your website.

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On-Page Optimization

Optimizing on-page elements, such as title tags, meta descriptions, and image alt tags, make it easier for search engines to understand your website, leading to better click-through rates. This ensures that your traffic is more relevant to the services you provide. We consolidate the results from our keyword research and competitive analysis – we’ll either create new or update existing content to boost your on-page SEO.

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Timeframe

A timeframe is a roadmap that outlines the steps we need to take to improve your website’s ranking and visibility in search engines. Based on the results of our audit and research, we create a plan of action that determines specific milestones, such as reaching a certain ranking for a specific keyword or increasing organic traffic by a certain percentage.

We continuously monitor your progress and adjust to your strategy, when necessary, to ensure that you are on track to achieve your goals.

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Competitive Analysis

A competitive analysis is the process of evaluating the SEO strategies and performance of your competitors. We study your competitors’ strengths and weaknesses, as well as opportunities to outrank them in search engine results. We analyze their website structure, backlink profile, page authority, domain authority, and social media presence to understand what they are doing well and where they may be falling short. This allows us to find gaps in their strategies that we can leverage to enhance your SEO efforts.

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Keyword Mapping

Keyword mapping involves grouping keywords and phrases into categories and subcategories, and allocating those keywords to specific pages on your website. We ensure that each page is optimized for specific keywords so that search engines can understand their relevance and purpose. Moreover, it improves user experience because visitors will easily find the information they’re looking for.

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Keyword Research

Conducting keyword research helps identify high-traffic, high-converting keywords that you can target through your website’s content, meta tags, and other optimization efforts to rank higher in search engine results pages (SERPs) and drive more organic traffic to your website. At Peach BPO, we use keyword research tools to discover the keywords or phrases that most people type into search engines like Google and Bing, and make a comprehensive list to aid in content creation.

Once we have a list of keywords, we analyze their data, including the search volume, competition level, cost per click, and other relevant metrics. This helps us determine which keywords are worth targeting and which ones may be too competitive or irrelevant to your business.

Using the right keywords guarantees that your website is visible to the right people at the right time as they search for the products or services you offer.

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Full SEO Audit and Technical Recommendations

A thorough SEO audit is a critical process for improving the visibility and ranking of your website in search engines. We start by running a website crawl to identify any broken links, duplicate content, or technical errors that may be affecting your website’s performance. We also check for mobile-friendliness issues and analyze your site speed, as these are critical user experience components. After completing the audit, we provide a report with our findings and recommendations for improvement.

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Discovery

The discovery session is a crucial part of every SEO strategy. It lays the foundation for a thorough audit and SEO service experience. Through this step, we gain a better understanding of your business – your products or services, target audience, online presence, among others. This is also when we discuss your business goals and how we can help you achieve them.
Get in touch today for a free, customized, and manually done 5-point website audit with technical recommendations.

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